Question 1

Current Status

Accepted Answer

Platforms currently used: [e.g., Instagram, LinkedIn, TikTok]

Posting frequency and engagement: [Summarize how often the business posts and the level of engagement they see]

Content strategy: [Describe what type of content is currently posted, e.g., product promotions, educational content, behind-the-scenes]

Question 2

Platform Focus

Accepted Answer

Focus on [Platform Name(s)] based on target audience and industry.

Question 3

Content Strategy

Accepted Answer

Increase [e.g., video content, carousel posts, behind-the-scenes stories] to drive more engagement.

Introduce [e.g., user-generated content, influencer partnerships] to expand reach.

Post consistently [e.g., 3-5 times a week] and engage daily with followers.

Question 4

Performance Tracking

Accepted Answer

Use [e.g., analytics tools] to track engagement, reach, and follower growth.

Question 5

Actionable Tasks

Accepted Answer

Create a content calendar with planned posts for the next 3 months.

Implement weekly engagement practices (respond to comments, use polls in Stories).

Set up monthly reports to analyse social media performance.

Question 6

Resources Needed

Accepted Answer

Social media scheduling tool (e.g., Hootsuite, Buffer).

Design tool for creating engaging content (e.g., Canva, Adobe Spark).

Jason Williams, Welcome.

Ouze River - General Business Overview