Jason Williams, Welcome.
Based off the information and responses that you have given me to work with, here is the step-by-step plan that we would take.
An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
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Organic Social Media Growth: [e.g., X% increase in followers, X% engagement rate improvement]
Paid Advertising ROI: [e.g., X% conversion rate, lower cost per lead]
SEO/Website Performance: [e.g., X% increase in organic traffic, improve page load speed by X seconds]
Email Marketing Success: [e.g., X% increase in open rates, X% click-through rates]
- 01
Platforms currently used: [e.g., Instagram, LinkedIn, TikTok]
Posting frequency and engagement: [Summarize how often the business posts and the level of engagement they see]
Content strategy: [Describe what type of content is currently posted, e.g., product promotions, educational content, behind-the-scenes]
- 02
Focus on [Platform Name(s)] based on target audience and industry.
- 03
Increase [e.g., video content, carousel posts, behind-the-scenes stories] to drive more engagement.
Introduce [e.g., user-generated content, influencer partnerships] to expand reach.
Post consistently [e.g., 3-5 times a week] and engage daily with followers.
- 04
Use [e.g., analytics tools] to track engagement, reach, and follower growth.
- 05
Create a content calendar with planned posts for the next 3 months.
Implement weekly engagement practices (respond to comments, use polls in Stories).
Set up monthly reports to analyse social media performance.
- 06
Social media scheduling tool (e.g., Hootsuite, Buffer).
Design tool for creating engaging content (e.g., Canva, Adobe Spark).
- 01
Platforms used for advertising: [e.g., Facebook, Instagram, Google Ads]
Monthly ad budget: [Insert budget]
Past campaign performance: [Summarise any high-performing or low-performing campaigns]
- 02
Increase investment in [Platform Name] ads targeting [specific audience segment] based on high engagement.
Launch A/B testing for different ad creatives and audience targeting.
Develop a retargeting campaign to capture users who visited the website but didn’t convert.
- 03
Allocate [percentage] of the ad budget to [brand awareness, lead generation, conversion-focused campaigns].
- 04
Set up and run 3 A/B testing ad campaigns for [Platform] by [specific date].
Create retargeting audiences for website visitors and cart abandoners.
Monitor and optimise ad performance weekly.
- 05
Access to the advertising platforms [Google, Facebook, LinkedIn]
Ad asset creatives finished
- 01
Platforms currently used: [e.g., Instagram, LinkedIn, TikTok]
Posting frequency and engagement: [Summarize how often the business posts and the level of engagement they see]
Content strategy: [Describe what type of content is currently posted, e.g., product promotions, educational content, behind-the-scenes]
- 02
Focus on [Platform Name(s)] based on target audience and industry.
- 03
Increase [e.g., video content, carousel posts, behind-the-scenes stories] to drive more engagement.
Introduce [e.g., user-generated content, influencer partnerships] to expand reach.
Post consistently [e.g., 3-5 times a week] and engage daily with followers.
- 04
Use [e.g., analytics tools] to track engagement, reach, and follower growth.
- 05
Create a content calendar with planned posts for the next 3 months.
Implement weekly engagement practices (respond to comments, use polls in Stories).
Set up monthly reports to analyse social media performance.
- 06
Social media scheduling tool (e.g., Hootsuite, Buffer).
Design tool for creating engaging content (e.g., Canva, Adobe Spark).