Atlas MKT x OurOwnBrand: A Strategic SEO Partnership to Scale Authority
- Thomas Walker
- 23 minutes ago
- 4 min read
At Atlas MKT, we’ve always believed that the strongest brands are built through strategic collaboration, and this latest partnership is a reflection of that philosophy. We’re thrilled to announce that we are now the dedicated SEO managers for OurOwnBrand, one of the most respected and creative marketing agencies in the UK.
This partnership brings together two teams with different strengths but one shared vision: to grow bold, credible, and high-performing brands through intelligent marketing.
While OurOwnBrand leads the charge with creative direction, brand identity, and campaign execution, our role is to make sure that all of their efforts show up where they matter most, in organic search, on Google’s first page, and in front of the right audiences at the right time.
Why SEO Is a Natural Evolution for Creative Agencies
In today’s digital environment, SEO is more than a support act. It’s an essential part of any successful marketing strategy. The best creative in the world means very little if no one sees it, and with more competition than ever before, brands need an organic foundation to build long-term visibility and trust.
For OurOwnBrand, investing in SEO was a strategic next step. Their campaigns were already winning attention across social platforms, but they recognised the opportunity to create sustainable inbound traffic, lead generation, and authority through organic search.
That’s where Atlas MKT stepped in, not with templated SEO tactics, but with a fully tailored, data-backed strategy designed to elevate everything they were already doing.
What We’re Delivering as SEO Managers
We approached this partnership the same way we approach every high-performance SEO strategy: with detail, alignment, and long-term value in mind. Here’s what our role includes:
A full technical SEO audit to evaluate site structure, indexability, and site health
Comprehensive keyword research tied directly to high-intent services and informational content
On-page optimisation for key pages, improving metadata, headings, internal linking, and content structure
Content planning designed to align with user intent, brand messaging, and search opportunities
Ongoing monitoring and reporting to track movement in rankings, authority, and traffic
This isn’t just SEO for the sake of SEO. It’s a plan designed to increase their domain authority, capture relevant traffic, and support both brand and business growth.
And most importantly, it’s built to last.
The Real Value of an SEO Partnership
There’s a big difference between hiring an SEO agency and forming a true partnership. With OurOwnBrand, we’re working closely with their internal team to make sure SEO isn’t siloed, it’s integrated into the full marketing ecosystem.
We align search strategy with their wider campaigns. We provide keyword insights that inform blog creation and landing page copy. We bring search data to the table that helps sharpen their creative thinking. And we operate more like an extension of their team than a separate service provider.
This level of collaboration leads to better results. It also means faster execution, deeper understanding of goals, and a greater return on investment.
If you’re an agency leader or brand manager looking for an SEO team that feels like part of your own team, this is how we operate.
💼 Check out our recent client work📚 Or dive into our blog to learn more about our approach to SEO
SEO Isn’t About Shortcuts. It’s About Structure.
There’s no such thing as a shortcut to great SEO. Rankings aren’t bought, they’re earned through technical consistency, high-quality content, and time.
Our goal for OurOwnBrand isn’t just to get them ranking for a handful of keywords. It’s to establish a domain that Google sees as trustworthy, relevant, and valuable. This includes building clusters of related content, improving site speed and mobile experience, optimising metadata across the board, and writing high-impact blog posts that drive both search traffic and user engagement.
We’re also building the internal infrastructure to make sure every page serves a purpose and contributes to the bigger picture of visibility and lead generation.
It’s not the fastest process, but it’s the most effective one for brands looking to win long-term.
A Look Ahead: What Success Will Look Like
Success in SEO doesn’t happen overnight, but we have clear benchmarks in place to measure impact. For OurOwnBrand, our focus is on:
Increasing total organic traffic month over month
Improving rankings for high-value keywords tied to their services
Securing featured snippets and map pack visibility where applicable
Growing the volume and authority of inbound links from relevant sites
Using SEO insights to fuel other areas of marketing (like paid ads, email flows, and content creation)
Ultimately, success means creating a stronger digital presence, one that brings in leads even when no campaigns are running and no ads are live.
If that sounds like the kind of growth your business could benefit from, book a call with us today.
Let’s Build Something Bigger
We’re proud to work with OurOwnBrand, not just because of what they do, but because of who they are, a team of marketers who believe in doing things the right way.
Together, we’re proving that SEO doesn’t have to be slow, boring, or disconnected from creativity. When done right, it becomes the engine behind everything you do online.
This partnership is just the beginning.
If you’re ready to build a search strategy that supports your brand at every level, we’d love to talk.
→ Follow along on our blog for more updates
Let’s grow, together.
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