How to Audit Your Website in 30 Minutes or Less

Quick Wins to Spot (and Fix) the Leaks in Your Online Presence

Your website is your digital storefront. But if it loads slowly, confuses visitors, or buries your offer, you're likely losing traffic, leads, and sales every day - often without even knowing it.

At Atlas MKT, we’ve audited hundreds of websites across industries, and one thing is clear: small issues can cause big problems. The good news? You can spot many of these issues yourself in under 30 minutes.

In this blog, we’ll walk you through the key elements we evaluate when auditing a client’s website, from user experience and SEO to mobile optimisation and lead flow. If you want to see what we do in action, check out our client results or book a call to schedule a professional audit.

But for now, let’s jump in.

Step 1: Open Your Website as a Visitor Would

Start by opening your site in an incognito browser window. Ask yourself:

• What’s the first thing you see?

• Is it clear what your business does?

• Do you know what to click next?

If a stranger can’t figure out your offer in 5 seconds, it’s time to rework your hero section. The homepage should quickly convey your brand's value, both visually and through concise, compelling copy.

At Atlas MKT, we build websites that don’t just look good, they convert. Take a look at our work in action on our blog, where we break down the content and design decisions behind high-performing pages.

Step 2: Check Your Site on Mobile

More than half of web traffic now comes from mobile devices, but many businesses still optimise for desktop first. Tap through your site on a phone. Does anything feel clunky, slow, or misaligned?

A good mobile experience includes:

• Fast load times

• Easy-to-tap buttons

• Short, scannable content

• Sticky navigation or CTA buttons

If it takes more than a few swipes to reach your core offer or contact form, you’re likely losing mobile leads. One of our recent clients came to us with poor mobile traffic retention. After redesigning their mobile layout and shortening their sales copy, bounce rates dropped by 40%.

Step 3: Run a Speed and SEO Test

Head to a tool like Google PageSpeed Insights or GTMetrix and plug in your homepage. You’ll see real data on load times, image compression, and backend performance. Pay special attention to:

• Time to first byte

• Image sizes

• Script and code bloat

• Core Web Vitals

Then, use a basic SEO scanner like Ahrefs Webmaster Tools or Screaming Frog (if you’re more advanced) to see if your meta titles, headers, and alt tags are in place.

We’ve helped brands like Villiers Jets improve their on-page SEO through better technical structure, increased blog output, and simplified code, all of which led to higher visibility and more inbound leads.

Step 4: Follow the Conversion Path

Imagine you’re a potential customer. Try navigating from your homepage to a contact form or product page.

How many clicks does it take?Are the CTAs clear and well-placed?Is there friction, like too many form fields or confusing checkout steps?

At Atlas MKT, we always recommend streamlining this journey. Your website should guide users from interest to action, with no dead ends or distractions. Pair that with follow-up flows via Klaviyo and you’ve got a full-funnel engine.

Step 5: Check for Lead Generation Opportunities

Does your website actively capture leads?

If not, you’re missing out on one of its biggest functions.

Some quick wins include:

• Email signup forms

• Exit-intent pop-ups

• Lead magnets or gated resources

• Live chat or contact widgets

We recently worked with Perth Probate Lawyers to integrate lead generation tools into their site. In just a few weeks, traffic that previously bounced started converting into real, qualified enquiries.

Final Step: Audit Your Branding and Message

This is where most websites fall flat, even the ones with great UX and speed. Ask yourself:

• Is my message consistent across every page?

• Does the tone of voice reflect my brand?

• Are my visuals (colours, fonts, images) cohesive?

A disjointed website confuses users and weakens trust. A clear, conversion-focused site builds confidence and makes it easier for your paid or organic traffic to take action.

If you’re unsure how to articulate your brand voice or tighten your message, check out our blog on brand identity or book a consultation with our strategy team.

You’re 30 Minutes Away from a Smarter Website

Auditing your website doesn’t need to be complicated, but it does need to be intentional. With this quick review process, you can identify the biggest leaks in your site and take action to fix them.

And if you’d rather have our team do it for you? That’s exactly what we’re here for.

→ See our latest results

→ Read more practical marketing advice

→ Book your site audit with Atlas

A better-performing website could be just a few changes away.