How to Create High-Converting Landing Pages
- Thomas Walker
- 14 minutes ago
- 4 min read
You’re running the ads. You’re posting the content. Traffic is coming in. But the sales? Not matching the effort.
If your marketing feels like a leaky bucket, where clicks don’t lead to conversions, there’s a good chance the problem isn’t with your ads or your audience. It’s your landing page.
Landing pages are one of the most underrated and under-optimised parts of any marketing strategy. But when done right, they don’t just look pretty, they convert. Here’s how to build landing pages that actually do their job. And spoiler alert, it’s not about design tricks. It’s about clarity, relevance, and flow.
What is a Landing Page (and Why You Need More Than One)
A landing page is not your homepage. It’s a single, focused page with one goal — whether that’s collecting emails, selling a product, booking a call, or downloading a lead magnet. No menus. No distractions. No 15 options. Think of it like a digital elevator pitch. You’ve got a few seconds to make someone care enough to act.
Most businesses make one of two mistakes here:
They send traffic to their general homepage (which does everything and nothing).
They try to sell without giving a reason to trust.
A good landing page guides one person to one action.
What Every High-Converting Landing Page Has
Let’s break it down. Here’s what you need to hit if you want a page that turns visitors into leads or customers.
1. A Headline That Instantly Hooks
If they don’t get it in five seconds, they bounce.
Your headline should answer one of these:
What’s in it for me?
What problem does this solve?
Why should I care right now?
Example:“Double Your Online Sales in 90 Days (Without a Bigger Ad Budget)”
Clear. Specific. Benefit-focused.
2. A Subheadline That Backs It Up
This is your chance to expand just enough.
Give a bit more context, touch on pain points, and make sure it naturally leads into the rest of the page.
3. Social Proof
Don’t just say it works, show it.
Testimonials
Case studies
Client logos
Video proof
People trust people more than brands. The more real your proof, the higher your conversions.
4. A Clear Offer
What are you asking them to do? And why should they do it now?
Your offer needs:
A benefit (what do they get?)
Urgency (why now?)
Simplicity (don’t overcomplicate it)
This could be a free call, a downloadable guide, a limited-time deal — but make sure it solves a clear problem.
5. A Strong Call to Action (CTA)
Don’t use vague CTAs like “Learn More.”
Tell them what to do. And keep it action-focused.
“Book Your Free Strategy Call”
“Download the 7-Step Funnel Template”
“Claim Your Discount Code”
Make it stand out. Repeat it. And place it multiple times down the page.
Design Tips (Without Getting Lost in Aesthetics)
We’re not here to win design awards. We’re here to convert.
Here’s what matters:
White space. Give the content room to breathe.
Mobile-first design. Over 70% of traffic comes from mobile.
One-column layouts. Cleaner, simpler, better.
Consistent brand visuals. Fonts, colours, tone, it should feel like you.
Use images that support your message, not just stock photos because they’re “safe.” Real screenshots, team photos, product visuals always win.
Why Landing Pages Fail (And How to Fix Them)
Let’s keep it real. If your landing page isn’t converting, it’s usually one of these:
Confusing headline
Too many distractions
Weak or unclear offer
No proof
CTA is hard to find or too soft
Not tailored to the traffic source
Every landing page should be built for the person landing on it. An ad clicker isn’t the same as an email subscriber. Customise accordingly.
What We Do at Atlas MKT (and Why It Works)
We’ve tested hundreds of landing pages across industries, from eCom to SaaS to local service businesses.
And our best-performing pages all follow one rule:
Keep it simple. Make it clear. Build it for conversion.
No fluff. No filler. Just straight-to-the-point landing pages that speak to the exact person we’re trying to reach, with the right offer at the right time. Want proof? Go check out the results we helped generate for Fremantle Bikes. Landing page. Offer. Follow-up funnel. And boom, $10,000 months in just 3 months of launch.
Final Thoughts: Make Your Pages Work as Hard as You Do
You’re putting in the work. You’re running ads. You’re building traffic. Don’t let all that effort fall flat at the final step. Your landing page is the bridge between your strategy and your sale. So build it with the same attention you give to everything else.
And if you need someone who knows how to build landing pages that actually convert, not just “look good”, let’s talk.
Build pages that don’t just get views. Build pages that get results.
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