How to Use Instagram Reels to Drive Website Traffic

Instagram Reels have evolved into one of the most powerful discovery tools on social media. Originally designed as Instagram’s answer to TikTok, Reels now serve as a key growth mechanism for brands looking to expand reach and generate results. What sets Reels apart is their ability to place your content in front of new, non-following audiences - exactly the kind of exposure that can turn curiosity into clicks. For businesses looking to drive traffic to their website, Reels offer a unique and cost-effective opportunity to guide users from mobile content to meaningful engagement. At Atlas MKT, we work with brands to turn content into conversions, and Reels are playing a bigger role than ever in that journey.

Create Value-Driven, Searchable Content

To make Instagram Reels work for traffic generation, you need more than flashy visuals - you need value. Think of your Reels as miniature ads or quick guides that spark interest and encourage viewers to learn more. Whether you’re breaking down a marketing tip, showcasing a product, or offering behind-the-scenes content, your goal should be to provide a compelling hook and a reason for the viewer to take the next step.

Instagram’s algorithm favors content that keeps users engaged. By focusing on value and relevance, you increase the chances of your content being surfaced to new users through the Explore page and keyword-based search. Well-optimised captions, clear visuals, and strategic hashtags are all important, but the core of what drives action is content that’s useful and interesting.

For inspiration on what makes Reels work, check out the creative campaigns featured in our portfolio.

Use Strong Calls to Action and Website Prompts

One of the biggest mistakes brands make is failing to guide the viewer after they’ve watched a Reel. Your content can’t just entertain - it must convert. That means adding a clear, concise call to action, encouraging viewers to click your profile link, visit a landing page, or claim a specific offer.

Since Instagram doesn’t allow clickable links directly in Reel captions, you’ll need to use your profile link effectively. Update your bio to direct users to your latest campaign or lead magnet and refer to that link in your Reel’s CTA. Phrases like “Click the link in bio for more” or “Download our free guide today” create a sense of urgency and direction.

We often support brands by aligning their Instagram content with optimised landing pages to improve conversion. To discuss how your Reels can feed directly into a content funnel, feel free to book a call with our team.

Leverage Trends Without Losing Your Message

Reels thrive on trends, whether it's audio, memes, or visual styles. But jumping on a trend doesn’t mean abandoning your brand’s voice. The key is to adapt the trend to your message, using it as a format for delivering your unique value proposition. A trending sound, when paired with an educational overlay or product demo, can help you ride the algorithm wave while still pointing viewers toward your website.

At Atlas MKT, we guide brands on how to stay culturally relevant while maintaining creative consistency. The goal is to build trust and familiarity so that viewers are more likely to click through, not just watch and scroll on.

Want to explore more real-world strategies like this? You’ll find useful insights and examples in the Atlas MKT blog.

Repurpose Reels Into Multi-Platform Traffic Drivers

One of the smartest ways to use Reels is to repurpose them across multiple channels. A single Reel can also be shared on your Stories with a swipe-up link (for eligible accounts), embedded into a blog post, or edited for TikTok and YouTube Shorts. Each platform provides another opportunity to pull users toward your website.

If you’re already investing time in video content, your ROI increases dramatically when you use that content across all your channels, not just Instagram. Pairing your Reels with blog content, newsletters, and retargeting ads can create a seamless user journey from awareness to action.

For examples of how we help clients scale content across platforms, explore our portfolio of success stories.

Final Thoughts: Reels as a Gateway to Results

Instagram Reels are no longer just for reach, they're a powerful gateway to conversions when used strategically. By offering value, crafting strong CTAs, staying trend-aware, and integrating your Reels into a broader marketing system, you can turn casual views into website traffic,

and ultimately, revenue.

At Atlas MKT, we help brands create video strategies that not only look good but also perform. If you’re ready to make Reels part of your growth strategy, we’d love to help.

👉 Book a call to speak with our team about building a content plan that drives traffic and converts visitors.

For more tips on how to optimise your content across digital platforms, explore the full Atlas MKT blog, or browse our portfolio to see how we help brands grow online.