How To Win In The Age Of Zero Click Search?

Thomas Walker
Oct 1
2 min read

For years, businesses have relied on Google to send traffic to their websites. But as zero-click searches continue to rise, where answers appear directly on Google’s results page, from snippets to AI-generated overviews - brands face a new challenge: how do you win when fewer people actually click through?

The Rise of Zero-Click Results

Recent studies show that over 60% of searches never result in a click. With the introduction of Google’s AI Overviews, this number is only climbing. Users now get what they need without leaving the results page. For businesses, that means less website traffic and fewer chances to convert through traditional SEO.

Owning the Answer, Not the Click

Instead of fighting zero-click results, brands need to rethink strategy. The goal is not always the click - it’s the impression and brand recognition. If your business consistently appears in featured snippets, People Also Ask boxes, or AI-generated summaries, you build trust and credibility instantly.

Adapting Your SEO Strategy

To thrive in this new environment, businesses must:

Optimise for featured snippets by answering direct, conversational questions.
Use structured data to increase visibility in AI-powered results.
Blend traditional SEO with Social SEO, ensuring your brand is visible on TikTok, Instagram, and other platforms where discovery happens.

At Atlas MKT, we help brands pivot from chasing clicks to owning visibility across all discovery channels.

The Role of Content Depth and Authority

Google’s AI prefers pulling content from sites that demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). That means creating in-depth, authoritative content is more important than ever. Your blogs, guides, and case studies must provide genuine value, not just keyword stuffing.

Explore our Blog to see how we approach high-performing SEO strategies.

Winning Beyond Google

Zero-click doesn’t mean zero opportunity. While Google keeps more users on its own platform, businesses can:

Focus on email marketing flows to nurture direct relationships.
Drive brand visibility through paid ads that integrate with organic efforts.
Invest in community-building platforms to reduce dependency on third-party algorithms.

When combined, these strategies future-proof your marketing and ensure your brand thrives regardless of search engine shifts.

Final Thoughts

Zero-click search is not the end of SEO. It’s simply a shift in how visibility is measured. Businesses that adapt by focusing on authority, discoverability, and multi-channel strategies will not only survive but thrive.

At Atlas MKT, we guide brands through these shifts — making sure your business is always discoverable, whether users click or not. If you want to future-proof your strategy, Book a Call today.