How We Helped Perth Probate Lawyers Convert Traffic Into Clients

When Perth Probate Lawyers approached Atlas MKT, their aim was clear: generate quality leads online that convert into clients. They had a steady stream of website traffic but lacked the systems to capture and nurture those visitors effectively. Our goal was to transform their passive website into a lead-converting machine using a suite of integrated lead-generation tools, tailored specifically for their probate law niche.

Identifying the Gaps in Lead Flow

Upon reviewing the client’s existing setup, it became obvious that although their website attracted attention, visitors were slipping away without leaving a trace. Their pages were optimized for information but lacked actionable prompts and automated processes. With no forms, limited conversion tracking, and no retargeting, high-intent users bounced off the site without ever making contact.

Designing Smart Lead Generation Tools

To address this, we developed a multi-pronged lead-generation strategy: We started with landing pages and embedded lead-capture forms designed to align with user intent, for example, a "Free Probate Assessment" form that directly addressed questions like “What is probate and how do I qualify?” These forms were built using best-practice tools to ensure they were responsive, quick-loading, and GDPR-compliant - critical in a sensitive area like probate law.

Next, we implemented a content-driven lead magnet approach. Ebooks and guides such as “The Complete Perth Probate Checklist” were gated behind forms, turning content into conversions.

Simultaneously, we installed retargeting pixels across the site to re-engage visitors through dynamic ads. Using custom intent audiences, we targeted users who visited key pages but didn’t submit a form, reminding them of the probate toolkits and guides they left behind.

Bringing Paid and Organic Channels Together

To ensure visibility, we paired strong paid campaigns with content marketing. Google Ads were set up with probate-specific keywords like “Perth probate lawyer” and “deceased estate administration”, capturing high-intent users ready to engage. Ads directed traffic to our optimized landing pages, while our blog content answers to commonly asked questions, guided SEO traffic toward those same conversion tools.

By capturing email addresses, we then nurtured leads using tailored email sequences: a welcome series providing clear explanations of probate processes, followed by educational emails that established trust and encouraged booking a consultation.

All analytics, landing page views, form completions, and ad conversions, were tracked via Google Analytics and CRM integration to measure performance and guide ongoing optimisation.

Results: Turning Traffic Into Clients

The integrated lead-gen system delivered impressive results within three months:

• Lead capture increased by 180%, thanks to optimized forms and gated content.

• Paid traffic conversions improved by 35%, supported by retargeting campaigns.

• Email nurtures turned first-time visitors into clients, boosting consultation bookings by 25%.

Most importantly, Perth Probate Lawyers went from passive site visits to a reliable pipeline of warm, qualified leads, many resulting in signed probate cases.

What’s Next: Scaling Qualified Lead Flow

With the foundations in place, we're now focused on scaling: expanding lead magnet offerings, launching Facebook ads targeting life-events (like recent bereavements), and A/B testing ad and form copy to continuously improve conversion rates .

Final Thoughts

The case of Perth Probate Lawyers shows the power of converting traffic into clients through smart, integrated lead-generation tools. By aligning paid search, retargeting ads, content marketing, and email nurturing, we created a cohesive pipeline where each component amplifies the other.

If you're looking to turn your website into a client-generating machine through tailored lead-generation tools, let's chat.👉 Book a call today to discover how we can build the right system for your business.

Curious about our work with other clients? Check out our portfolio and dive into our latest strategy insights on the Atlas MKT blog.