Pay-per-click advertising, or PPC, is a very successful tool used by many small businesses. Take note that "many" does not mean all—because in some cases, PPC marketing isn't a good fit at the time. There are multiple factors to consider before reaching out to a PPC management company for their services:
The audience of your business
The budget of your business
The required practical experience for thriving in that field
When Is PPC Advertising Worth Going For?
If there are search terms that can lead your business to rank well, PPC advertising is worth looking into. However, whether or not it actually works depends on the time that can be invested per day. Affording PPC will help to boost the brand awareness and lead generation of a business. It means that people with genuine interest (also known as potential customers) will see what you have to offer.
Read on for indicators that your business can take on PPC advertising:
You Can Integrate Other Digital Endeavors With PPC
PPC is a great complement if you're already investing in certain things. This includes digging into social media follower analytics and keyword research for SEO. Keyword research, in particular, benefits from this since there will be clarity in befitting search terms that could be hard to rank on. Buying in then becomes an option.
You Have an Available Spending Margin for Leads
Affordability and your budget are easily the main factor to consider when looking into PPC advertising. Willingness to take on the bare minimum (such as affordable search terms and ranking a few pages behind the first one on Google) still requires a commitment of at least $5 per day. It should be noted that this isn't a universal rule across all businesses. If the products you're selling are of high margin, then this lead generation is ideal. However, if the profit is just a few dollars with each product, look into leads which won't make up the advertising cost.
You Have Time To Spare or Funds to Work With a Professional
When using Google Adwords, you could end up hundreds of dollars out of pocket without even realizing it! A campaign could accidentally be left running for weeks, eventually forgotten. When it gets uncovered, there's already been a lot of money spent on essentially nothing. There could also be purchasing of expensive search terms before doing any research for more cost-effective alternatives. Worse, there could be organic clicks from strong SEO that end up being paid for needlessly.
There are two ways to go about handling this situation. The first is to invest time learning PPC marketing in and out. The second is to hire someone who has an expertise in the field already. Whichever one gets chosen, it's key to make sure you can afford the resources (funds and time) that goes into it.
Pay-per-click advertising or PPC is a great tool for many businesses. However, some businesses may not be ready to integrate it into their marketing strategy. Good indicators that your business can take on PPC advertising include being able to integrate other digital endeavors, having spare time to learn about it or funds to work with a professional, and having an available spending margin for leads.
Looking to work with one of the most reliable PPC advertising companies? Contact Atlas Marketing today! We offer businesses around the globe market-leading digital marketing services.