Introducing Navigating the Atlas: A Raw Look Behind the Scenes

When I started Atlas MKT, I knew I wanted it to be more than just another marketing agency. I wanted it to be a brand built on transparency, energy, and a relentless drive to grow, not just for our clients, but for ourselves too. Over time, I realised that while we share plenty about client wins and strategy insights, we rarely show what really goes on day-to-day behind the curtain.

That’s exactly why I decided to launch Navigating the Atlas, a new vlog series documenting my life as a young business owner juggling clients, growth, and everything in between. This isn’t a polished highlight reel, it’s a raw, authentic look at the highs, lows, lessons, and small victories that happen every day while building Atlas MKT.

Showing the Real Story

People often see the success stories on social media and think it’s all smooth sailing: client wins, big campaigns, and constant growth. But behind every big move is a lot of hard work, trial and error, and countless moments that never make it to a polished LinkedIn post.

Navigating the Atlas is my way of taking you inside that world. From early morning strategy sessions and client meetings to late-night brainstorming and everything in between, each episode is designed to show what it really looks like to grow an agency from the ground up.

I believe that by sharing these real moments, I can help inspire other business owners, young marketers, or anyone thinking about starting something on their own. And maybe even remind you that the messy middle is just as important, and just as valuable, as the big wins.

Building a Personal Brand Alongside the Agency

While Atlas MKT is my main focus, I’ve learned that building a personal brand is just as crucial in today’s world. People want to connect with people - not faceless logos. Through Navigating the Atlas, I hope to show not just what we do at Atlas, but who we are, what we value, and how we think.

This series is about building that connection. It’s about inviting you into the process, the mindset, and the decisions that shape the agency every day. In a way, it’s another extension of the transparency and trust we aim to build with every client project.

What You Can Expect

The vlog isn’t scripted. It’s not always pretty. It’s not designed to sell you something, it’s designed to show you something. You’ll see real conversations with the team, the creative processes behind our client work, challenges we face, and the small daily habits that keep everything moving forward.

It’s also a space where I’ll share my thoughts on what’s happening in marketing, the lessons I’m learning in real time, and insights that might help other entrepreneurs navigate their own paths.

If you’re curious about how an agency operates behind the scenes, or what it really looks like to build a business in 2025, I think you’ll find something here worth following.

Join Me on the Journey

Navigating the Atlas isn’t just about documenting my story, it’s about connecting with others who are on their own journey of building, experimenting, and pushing boundaries.

I’d love for you to come along, ask questions, and share what resonates. You can find the first episodes on my personal YouTube channel, Thomas Walker MKT, and follow along as we build this series together.

👉 Book a call if you’re interested in working with us, or just want to connect about your own marketing or business journey.

For more strategy insights and behind-the-scenes thoughts, explore the Atlas MKT blog and check out some of the brands we’ve helped in our portfolio.