Local SEO Myths That Are Costing You Leads

When it comes to getting found online, especially by customers in your area, Local SEO is one of the most powerful tools in your marketing arsenal. Ranking on Google Maps and local search results can put you ahead of competitors and drive a consistent flow of high-quality leads. But here’s the problem, many businesses are operating based on outdated or completely false information about how Local SEO works. These myths don’t just waste time; they can actively hold your business back.

At Atlas MKT, we’ve helped countless businesses break free from these misconceptions and finally see results. Let’s bust some of the most common Local SEO myths and set the record straight.

Myth 1: You Only Need to Optimise Your Website Once

One of the biggest misconceptions is that Local SEO is a “set it and forget it” task. In reality, Google’s algorithm changes constantly, your competitors are making updates, and your business information might need refreshing.

Local SEO is an ongoing process that includes updating your Google Business Profile, building local citations, publishing location-specific content, and regularly monitoring rankings. If you want long-term results, you need a long-term strategy - something we specialise in at Atlas MKT. Learn more on our Blog.

Myth 2: Google Business Profile Alone Is Enough

While your Google Business Profile is essential for ranking on Google Maps, it’s only part of the picture. Many businesses make the mistake of thinking that an optimised profile is all they need, but without a well-structured website, consistent NAP (Name, Address, Phone Number) listings, and strong local backlinks, you’ll struggle to rank above competitors.

The most effective approach combines an optimised profile with a conversion-focused website, one that’s designed to turn clicks into customers. You can see how we’ve implemented this for clients in our Portfolio.

Myth 3: Keywords Don’t Matter Anymore

Some people claim that Google is “too smart” for keywords, but that’s simply not true. While keyword stuffing is a bad idea, strategically using location-based keywords in your website copy, meta descriptions, and Google Business Profile can dramatically improve your chances of showing up in local searches.

The trick is to focus on what your customers are actually searching for, not just what you think they’re typing. This is where research-driven Local SEO comes in, helping you rank for the terms that actually lead to sales.

Myth 4: Reviews Don’t Affect Rankings

This one’s a dangerous myth because it can cost you both visibility and trust. Google uses reviews as a ranking factor, but beyond that, potential customers are heavily influenced by your rating and the content of your reviews.

Encouraging happy customers to leave reviews (and responding to them professionally) can improve your local rankings while also building credibility. Think of it as free marketing that works 24/7.

Myth 5: Local SEO is Only for Small Businesses

It’s easy to think Local SEO is just for small, local shops, but even large companies with multiple locations benefit hugely from optimising for local search. Whether you’re a national brand with branches across the UK or a single-location service provider, appearing in local search results keeps you top of mind for nearby customers.

We’ve seen national businesses dominate their local markets simply by applying the same Local SEO strategies we offer at Atlas MKT. If you want to explore how it could work for you, Book a Call with our team.

Turn Local Searches into Local Sales

Believing the wrong Local SEO advice can cost you valuable leads, but with the right strategy, you can own your local market. It’s about consistent optimisation, high-quality content, and building trust with both Google and your customers.

If you’re ready to stop guessing and start ranking, check out our Blog for more insights, explore real results in our Portfolio, or Book a Call today to find out how we can help your business dominate local search in 2025.