Mastering Klaviyo: Advanced Email Flows That Actually Convert

Email isn’t dead - it’s just often done badly.

At Atlas MKT, we treat email marketing as one of the most powerful revenue-driving tools in your business. And if you're using Klaviyo, you’ve already got one of the best platforms at your fingertips, you just need to know how to use it properly.

From intelligent segmentation to revenue-generating automations, this blog breaks down how we use Klaviyo to build email flows that actually convert - not just deliver.

Understanding the Foundation: Strategy Comes First

Before jumping into flows and triggers, the key to success on Klaviyo is having a strategy rooted in your customer journey. We don't just send emails, we design tailored journeys that speak to where your customer is and what they need to hear.

At Atlas MKT, we start by mapping out your customer lifecycle, identifying where sales are leaking, and pinpointing opportunities to automate the touchpoints that matter most. Whether it's a welcome flow, a cart abandonment reminder, or a win-back campaign, every message has a clear objective.

Need help with planning your email strategy? You can always book a call to walk through your opportunities.

Advanced Flows That Go Beyond Basics

Let’s be honest: most ecommerce brands stop at the basic flows, abandoned cart, post-purchase, maybe a welcome series. But the real growth? It happens when you go deeper.

We build layered, intelligent flows that adapt to customer behaviour, using Klaviyo’s data capabilities to trigger the right message at exactly the right time. Think VIP customer flows for high-spenders, browse abandonment automations for product-focused retargeting, and upsell flows that actually increase average order value.

Want to see how that plays out in action? Head to the Atlas MKT portfolio to see examples of our email strategy work.

Segmentation Is Where the Magic Happens

Segmentation in Klaviyo isn’t about splitting your list by gender or age, it’s about identifying patterns in behaviour and purchasing habits that allow us to communicate with clarity and relevance.

At Atlas, we segment based on intent: who's ready to buy, who needs nurturing, and who’s fallen off. We then deliver personalised journeys to each segment, which is how we consistently increase open rates, click-throughs, and most importantly, revenue per recipient.

And because Klaviyo integrates with your ecommerce backend, we’re constantly pulling live data into these segments, keeping them relevant and high-performing.

Timing, Frequency & Testing

Too many brands blast their lists without thinking. We test everything, from subject lines to send times, and use Klaviyo’s reporting to adjust based on performance in real time.

Whether we’re A/B testing content, shifting cadence, or monitoring flow fatigue, we take a performance-first approach to make sure your emails stay engaging, not annoying.

Every decision we make is backed by data, and we review performance weekly as part of our growth process.

Email That Feeds the Whole Funnel

The best part? Your email system doesn’t work in isolation.

We build flows that align with your paid ads strategy, content calendar, product launches, and promotions, making sure that every channel is working together to push your customer toward a purchase.

Email becomes the engine that supports customer retention and long-term value, helping you scale sustainably, not just acquire endlessly.

Ready to Make Email Your Highest-Performing Channel?

If you're only sending one-off newsletters or relying on basic automations, you’re leaving serious money on the table.

At Atlas MKT, we treat Klaviyo as a core part of your brand’s growth engine, and we’ve helped countless clients turn low-converting email efforts into their most consistent sales driver.

→ Want to build email flows that actually drive results? Book your strategy call

→ Need inspiration? Check out our client portfolio

→ Stay updated with more marketing insights via the Atlas MKT blog