More Than Marketing: The Personal Connection Between Atlas MKT and FreeAgent
- Thomas Walker
- Aug 8
- 3 min read
At Atlas MKT, we don’t just work with businesses, we work with people. Real people with real visions. And sometimes, those visions align so closely with our own that the relationship becomes something much deeper than a client-agency arrangement.
That’s exactly what happened with FreeAgent.
FreeAgent isn’t just another platform we promote. It’s a brand we believe in, because we’ve been involved with it on every level. From creative and strategy to late-night phone calls and launch prep, this partnership goes far beyond the usual marketing brief.
In this blog, we want to pull back the curtain and show you what it really means to partner with us, not just for campaigns, but for purpose.
From Concept to Launch: Why FreeAgent Mattered to Us
When FreeAgent first came to us, they weren’t just looking for leads. They were building something bigger, a global network that connects local cricket clubs and players with opportunity, visibility, and mobility.
And as sports lovers and entrepreneurs ourselves, we didn’t just get it, we lived it.
Our founder, Thomas Walker, is deeply embedded in this space. That meant every strategy session, every piece of content, and every page build was backed by an understanding that transcended marketing.
This wasn't about impressions or CTRs. It was about building something for the culture of cricket, and that made all the difference.
What We Actually Did: Crafting the FreeAgent Engine
Our work with FreeAgent involved everything from branding and paid strategy to user experience and front-end design. We helped them define their tone of voice, write clear and concise messaging, and structure the site for performance and conversion.
More importantly, we advised on the user journey from both a business and player perspective. Because we weren’t just theorising, we were actively using the platform, attending matches, and hearing from real users.
This personal proximity made us better marketers, and gave FreeAgent a team that was truly in their corner.
Want to see how we operate with clients who inspire us? Check out our portfolio or book a call to chat with our team.
Why Personal Connection = Better Creative
When you care about something, you create better work. Simple as that.
Our partnership with FreeAgent proves that when agency and brand values align, the output becomes more than a deliverable, it becomes a shared mission.
We weren't writing copy just to tick boxes. We were telling a story we believed in. We weren’t editing videos for reach alone, we were capturing moments that mattered to us as creators and players.
At Atlas MKT, this is the standard we bring to every client. Whether you’re building the next big SaaS product, launching an ecommerce brand, or scaling a local service - we go deeper than the brief.
Where It’s Headed Next
FreeAgent is growing - fast. And we’re right there with them.
From rollout strategy to content creation to partnership integrations, we’re continuing to play a central role in making sure the brand’s presence matches the scale of its ambition.
And because of the foundation we’ve built together, we’re not just trusted to execute, we’re invited to help shape direction.
That’s the kind of relationship we aim for with all our clients. Strategic, personal, and aligned.
The Takeaway
We don’t take on clients for the sake of it. We choose to partner with brands that excite us, that challenge us, and that we can invest in - beyond the contract.
FreeAgent is proof that when a marketing agency cares about your mission on a personal level, the results speak for themselves.
If you're looking for more than surface-level strategy, if you want a team that gets inside your vision and becomes part of your growth, we’d love to talk.
Let’s build something that matters.
Comments