Blog content is essential for every business. Every day, millions of users browse the web to search for information, and they often stumble upon these blogs that are on the top spot of every search engine. In fact, blog posts are the most organic way of getting leads and audiences to start looking into your business and products!
Blog posts can come in either short-form or long-form content. Many marketers and writers have different ways of classifying long-form and short-form content. Generally, short-form content is fit to around 500 words or less, whereas long-form content are those that are longer than 2,000 words.
Many marketers actually prefer using long-form content over short-form when it comes to their content marketing strategy. To help you understand why that is, here are some of the reasons:
It Is More Likely to Be Shared By People
Did you know that content that has more than 2,000 words is more often shared on different platforms than short-form content?
Based on a 2014 study by Buzzsumo and OkDork, it showed that content between 3,000 and 10,000 words generates the highest average shares after examining over 100 million articles over an eight-month timeframe. It debunks the belief that long-form content is boring and does not attract many viewers!
Truthfully, users prefer long-form content because they get a lot of attention. Knowledge is power, and they simply can’t gain enough information if it is only condensed to around 500 words. Although shorter content is direct to the point, it does not explain in detail the different sections of a topic. Hence, choose long-form content in your blogs!
It Helps In Improving SEO Score
SEO is important to gain visibility and rank higher on search engines. Many users prefer to check websites that are on the first page of Google instead of the second or third page. Thus, every business’s goal is to rank high on Google through the help of SEO!
However, SEO is not only the driving factor to rank high on Google, but the type of content you publish.
Based on the proven experience of many businesses and marketers, long-form content ranks higher than short-form content. It is also backed up by SEMrush, who stated that content ranking in the top 3 positions in Google is 45 per cent longer than the content ranked in position 20 on average. Aside from that, they conducted a 2021 study of 7000,000+ articles wherein they found that articles with 3,000+ words generate 3x more traffic and 3.5x more backlinks than articles that have 901 to 1,2000 words!
It Improves Website Traffic And Visibility
If you try searching the web, you may notice that pages that rank high on Google are long-form blog posts from the past. You can see that these blogs were created in the past, yet they are still relevant till today! As such, we can say that long-form content performs really well, much like evergreen content.
Since these content are ranking high on Google, it attracts more users to check the page and the website. Furthermore, long-form content allows content atomisation—which lets you spread your content in various formats. You can milk everything in your content for a lot of purposes.
long-form content is very much reliable and shows great results when it comes to Google rankings. It also shows up more in search results and generates more online sharing! This will be very great for your business, especially if you want to cater to a lot of audiences and visitors to your website or blog.
Here at Atlas, we offer the best content writing services for your business! We also provide a wide range of market-leading digital marketing services, ranging from SEO to PPC advertising. If you want to get amazing content that will blow up your business, check us out today!