Digital marketing strategies, such as Search Engine Optimization (SEO) and Google Ads, are important. There are many brands that require the use of both. However, it can be confusing for newbies to decide between the two—the good news is that you can use both simultaneously. How?
For SEO and PPC campaigns, you can have the same goals, but you can achieve them differently.
Let’s start with Google Ads. Google Ads is a service that allows marketers to create and optimise online ads addressed to a specific audience. It’s a paid service that involves competing for positions with the maximum cost per click and quality score, affecting where the ads are displayed.
What makes Google Ads different from SEO is that they can help you reach top positions for specific phrases immediately. Moreover, ads are more predictable, and the results can be measured better, unlike SEO.
The thing is, it’s essential you keep in mind that Google Ads will not influence your rankings in organic search results. That is why Google Ads are perfect for those who seek quick results over a short period of time because of the quick and noticeable changes that they deliver. However, it’s essential you understand that the moment you disable your Google ads, you will stop gaining traffic through the channel.
Therefore, if you want to see longer-lasting results, that’s when you go for SEO.
With the use of Google Ads, you can compete with big brands, and you don’t need to worry about any algorithm changes. You also get quick keyword support should there be a change in the algorithm, and you can rely on efficient remarketing.
SEO has been used for a long time, and it’s definitely here to stay. The process involves long-term activities that are perfect for those willing to ride it out and remain patient through the process. When done right, SEO yields excellent results.
SEO is awesome because it produces stable traffic, which helps websites reach higher positions in organic search results. With patience and consistency, SEO will go a long way and generate the results you want.
SEO will help you gain organic traffic and deliver long-lasting results to your site. Although the improvement in traffic is gradual, you can guarantee that it’s stable.
SEO and Google Ads Work Together
So, if you’re still confused between the two, you don’t have to choose. In fact, you can use both at the same time. The right configuration of SEO and PPC will be effective and will boost your marketing activities.
So, if you want to achieve the best results, consider starting PPC and SEO campaigns, and to ensure efficiency, outsource the tasks to one company. By doing so, it becomes possible for your business to introduce matching corrections to both campaigns and modify your site to align with the trends and what your audience needs.
Now that you know how SEO and Google Ads can (should) work together, it’s time you find an agency to help you out. Don’t just settle for any digital marketing agency. Find one that’s reputable, reliable and gets results done, like Atlas Marketing.
Atlas Marketing offers a wide range of digital marketing services, such as our Google Ads service to business all around the globe. We will help your business every step of the way. Get your free marketing strategy today.