TikTok, Snapchat & Pinterest Ads - Are You Missing Out?

Welcome back to the Atlas MKT blog - where we talk real marketing, with no fluff, no buzzword salads, and definitely no “10x hacks to go viral overnight.” Today, we’re diving into the wild world of social media advertising, and more specifically, three platforms most businesses are still sleeping on: TikTok, Snapchat, and Pinterest. Let’s get into it.

The Landscape Has Changed (And You Need to Change With It)

Everyone’s heard the standard social ad pitch: “Run some Facebook Ads, post a few times on Instagram, and watch the leads roll in.” That might’ve worked in 2016. Not anymore. These days, your audience is everywhere - and more importantly, they behave differently depending on where they are. You can't treat TikTok users like Facebook scrollers. You can't hit Pinterest browsers with Meta-style creative. You have to meet people in the moment they’re in, and tailor your messaging to match. That’s where TikTok, Snapchat, and Pinterest shine. And if you’ve overlooked them, we promise - you’re leaving money on the table.

TikTok Ads: Where Creativity Meets Cashflow

TikTok isn’t a trend anymore - it’s the main stage. Whether you’re selling skincare, supplements, stationery, or SEO services (yes, even B2B is creeping in), TikTok’s algorithm is the closest thing we’ve got to organic virality at scale.

But here’s the key: your ad needs to feel like content.

It’s not about being polished. It’s about being real. Users scroll through TikTok looking for entertainment, education, or emotion. So your ad has to do at least one of those things before it ever sells.

Some quick wins:

• Shoot content in vertical format on a phone.

• Use creators or UGC for authenticity.

• Start with a hook that gets attention in 1–2 seconds.

• Make the CTA feel natural: “Check this out,” “Link’s in the bio,” “Trust me - this works.”

  
  

The results? Massive. TikTok’s CPMs are still 'relatively' low, engagement is high, and the ability to scale quickly with strong creative is unmatched right now.

Snapchat Ads: The Underrated Funnel Booster

Snapchat’s not dead. In fact, it’s thriving - especially for brands targeting 16–30 year olds. The ad inventory is cheaper than Meta, and the platform’s full-screen, mobile-first format is still a winner.

If you’re an eCom brand selling direct-to-consumer products? Snapchat can absolutely work. It’s a great middle-of-funnel channel, helping you reach people after that first touchpoint, but before they’re ready to buy.

The key with Snapchat? Keep it short, visual, and to the point.You’ve got 5–10 seconds to hook them. Use movement, captions, and punchy audio. Think TikTok vibe, but even faster.

Bonus tip: Snapchat’s dynamic product ads can do wonders for retargeting abandoned carts or recently viewed products - especially in high-volume stores.

Pinterest Ads: The Quiet Powerhouse for Buyer Intent

Let’s switch gears. Pinterest isn’t loud. It’s not about trends or challenges. It’s about search-based intent - people planning, researching, and saving content that leads to real purchasing decisions.

This is huge for brands in:

• Home decor

• Fashion

• Beauty

• DIY

• Health & wellness

• Wedding and event planning

  
  

Think of Pinterest like visual SEO. Your ads live among the pins, blending into the platform’s style and behaviour. But here’s the twist - Pinterest users aren’t just browsing. They’re planning to spend.

They’re creating boards for their wedding, their dream kitchen, their next wardrobe overhaul. If your product or service fits into that plan? You can capture that intent before they hit Google.

Pinterest ads work best when:

• The creative is clean, vertical, and aesthetically pleasing.

• You use keywords properly in your descriptions.

• You match your content to moments, not just demographics.

  
  

It’s not the place for hype. It’s the place for inspiration that leads to action.

So… Should You Be Advertising on These Platforms?

Short answer? If your audience is under 40, and your brand isn’t hyper-niche - yes.

The longer answer? Test them. Learn the tone. Build creative that matches the platform. And then double down where you see traction.

Don’t fall into the trap of only running Meta ads because that’s what you’re “used to.” The brands that win in 2025? They’re the ones that show up where their audience hangs out - with the right energy, at the right time.

Final Thoughts (And a Very Clear CTA)

Social media advertising isn’t a one-size-fits-all game anymore. It’s a blend of platform psychology, content strategy, and testing - lots of testing.

If you’re running ads that aren’t hitting, or you’re still putting all your eggs in the Facebook/Instagram basket, it’s time for a rethink. At Atlas MKT, we’ve been helping brands expand onto TikTok, Snapchat, and Pinterest - and the results speak for themselves.

Want in?

📲 Book a call with Atlas MKT - we’ll audit your current setup and build a custom plan for these next-gen platforms.

👀 Want to see how we’ve helped other brands grow? Dive into our portfolio.

📚 For more behind-the-scenes insights like this, head to the Atlas MKT blog.

Let’s stop playing catch-up with the algorithm. Let’s get ahead of it.