One of the best ways to keep your business thriving is by maintaining strong relationships with your existing customers. Sure, acquiring new customers is important, but getting repeat business from previous buyers can be much easier and more cost-effective. The key to inviting customers back to your store is creating a Customer Call-Back Flow - a series of emails that re-engages customers and encourages them to make another purchase.
In this guide, we’ll walk you through five essential emails that make up an effective call-back flow. Plus, we’ll give you tips and examples of each email to help you create your high-converting campaign.
1. What Did You Think of Your Order?
After a customer makes a purchase, one of the most important steps you can take is gathering feedback. Sending an email asking for their opinion not only shows that you care about their experience but also opens up a dialogue for future engagement.
Goal: Collect feedback, build trust, and remind customers of their recent purchases.
Subject Line: "How Was Your Recent Purchase? We’d Love Your Feedback!"
Example:
"Hi [Customer Name],
We hope you're loving your [Product Name]! We'd appreciate it if you could take a moment to share your thoughts with us. Your feedback helps us improve and allows us to deliver the best possible experience to you and other customers.
Thank you for your time and for being a valued part of our community!"
Tip: Include a link to a short survey or ask for a product review to increase engagement.
2. We Miss You / Providing a Reason for Them to Come Back
If a customer hasn’t purchased in a while, send a friendly reminder that you miss them. It’s important to provide a compelling reason for them to return, whether it’s highlighting new products, offering updates, or sharing exciting news.
Goal: Re-engage customers who haven’t made a recent purchase by offering a reason to revisit your store.
Subject Line: "We Miss You! Here’s Why You Should Come Back"
Example:
"Hi [Customer Name],
We noticed it’s been a while since your last visit, and we just wanted to say—we miss you! There’s been a lot going on at [Your Store Name], and we think you’ll love what we’ve got in store for you. Check out our latest collection and get first access to new arrivals and exclusive offers!
Hope to see you back soon!"
Tip: Create urgency by showcasing limited-time offers or updates.
3. Here Is a Discount for Our Loyal Customers
One of the most effective ways to encourage repeat purchases is by rewarding loyalty. Offering a personalised discount shows your appreciation and incentivizes customers to make another purchase.
Goal: Reward loyal customers and create a sense of exclusivity.
Subject Line: "Thank You for Your Loyalty! Here’s a Special Discount Just for You"
Example:
"Hi [Customer Name],
As a thank you for being such a loyal customer, we’re excited to offer you an exclusive discount on your next purchase. Use code LOYALTY20 at checkout to save 20% on your next order.
Thank you for being part of the [Your Store Name] family—we appreciate your support and look forward to seeing you again soon!"
Tip: Make the offer time-sensitive to create a sense of urgency.
4. This Discount Is Now Live for Another 48 Hours
To add urgency and drive conversions, follow up with an email reminding customers that their discount is expiring soon. Time-sensitive offers will push customers to act quickly and avoid missing out.
Goal: Create urgency to encourage immediate action.
Subject Line: "Don’t Miss Out! Your Exclusive Discount Ends in 48 Hours"
Example:
"Hi [Customer Name],
Just a quick reminder—your exclusive discount is live for another 48 hours! Use code LOYALTY20 to save 20% on your next purchase before the offer expires. Don’t miss out on the chance to get your favourite products at a discount!
Shop now and enjoy your savings!"
Tip: Include a countdown timer in the email to increase urgency and engagement.
5. Here Are Some Product Recommendations for You
Personalisation is key to making customers feel special. Offering product recommendations based on their previous purchases or browsing history shows that you understand their preferences and can provide relevant suggestions.
Goal: Personalise the shopping experience by recommending products tailored to the customer.
Subject Line: "Based on Your Last Order, You Might Like These…"
Example:
"Hi [Customer Name],
We noticed you loved [Previous Product Name], and we thought you might like these too! Here are some hand-picked recommendations just for you:
[Product Recommendation 1]
[Product Recommendation 2]
[Product Recommendation 3]
Take a look and let us know what you think. We’re always here to help you find the perfect products!"
Tip: Use customer data to personalise recommendations and increase conversion rates.
Conclusion: How to Use a Customer Call Back Flow to Re-Engage Customers
By creating a well-structured Customer Call Back Flow, you can re-engage customers, encourage repeat purchases, and build long-lasting relationships with your audience. Whether it’s gathering feedback, offering a discount, or recommending products, each email in the flow plays a critical role in bringing customers back to your store.
At Atlas MKT, we’ve seen firsthand how effective these strategies are in driving repeat business and boosting customer loyalty. Use this guide to create your callback flow and watch your customer retention rates soar!
Ready to build your own high-converting customer email flow? Contact us today to learn how we can help you create a personalised strategy that works for your business!
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