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How You Can Turn Your Local SEO Efforts Into Sales

Writer's picture: Thomas WalkerThomas Walker

Local SEO is no longer just an optional marketing strategy—it’s a necessity for businesses looking to dominate their market. With more people turning to Google Maps and "near me" searches to find businesses, optimising your local SEO can directly lead to increased foot traffic and sales. A prime example of how powerful local SEO can be is Fremantle Bikes, a business that, within just three months of launching, achieved consecutive $10,000+ months in revenue by leveraging Google Maps optimisation and local SEO strategies.


This article will break down how local businesses can turn SEO efforts into real sales, using Fremantle Bikes’ success as a case study. Whether you own a retail store, a service-based business, or a brick-and-mortar shop, these strategies will help you improve your visibility on Google Maps and attract more customers.



The Power of Google Maps for Local Businesses

Google Maps is no longer just a navigation tool—it’s one of the most powerful digital marketing platforms for local businesses.

Studies show that:

  • 46% of all Google searches have local intent, meaning users are looking for businesses near them.

  • 78% of local mobile searches lead to an in-store purchase within 24 hours.

  • 28% of local searches result in a purchase, making local SEO one of the highest-converting digital marketing strategies.

For businesses like Fremantle Bikes, appearing at the top of Google Maps results meant instant visibility to potential customers actively searching for bikes, repairs, and accessories in their area.

But how do you achieve these kinds of results? Let’s explore the exact SEO strategies that helped Fremantle Bikes turn Google Maps rankings into revenue.

Step 1: Optimising Google Business Profile (GBP) for Maximum Visibility

The foundation of local SEO starts with your Google Business Profile (GBP). Fremantle Bikes made sure to fully optimise their profile to ensure they ranked higher in Google Maps searches.


How to Optimise Your Google Business Profile:

  • Complete All Business Information: Ensure your name, address, phone number (NAP), website, and business hours are accurate. Google prioritises businesses with complete and updated profiles.

  • Choose the Right Categories: Fremantle Bikes listed themselves under "Bicycle Shop", "Bicycle Repair Service", and "Outdoor Sports Store" to match search intent.

  • Write a Keyword-Rich Description: Incorporate relevant keywords naturally in your business description. Example:

    • "Fremantle Bikes is your go-to bicycle shop in Fremantle, offering expert bike repairs, premium cycling accessories, and high-quality bikes for all riders. Whether you need a new road bike or a quick tune-up, we’re here to help!"

  • Upload High-Quality Photos & Videos: Businesses with professional photos receive 42% more requests for directions and 35% more clicks to their websites.

By fully optimising their Google Business Profile, Fremantle Bikes ensured they ranked for high-intent searches like “bike hire near me”, “bicycle hire Rottnest”, and “best bike hire in Fremantle”.



Step 2: Generating More Reviews for Trust & Ranking Boosts

Reviews are one of the most important ranking factors for local SEO. Businesses with more positive reviews rank higher on Google Maps and attract more customers.

How Fremantle Bikes Used Reviews to Increase Sales:

  • Actively Requested Reviews: After each sale or service, they politely asked customers to leave a review, making the process easy with a direct Google review link.

  • Responded to Every Review: Whether positive or negative, Fremantle Bikes engaged with customers, thanking them or addressing concerns.

  • Showcased Reviews in Marketing: Highlighting testimonials on social media and their website helped build credibility.


💡 Pro Tip: Businesses with an average rating of 4.5 stars or higher receive more clicks and conversions than those with lower ratings. By increasing their reviews, Fremantle Bikes gained more trust and visibility, leading to higher Google Maps rankings and more foot traffic.


Step 3: Local Content & SEO-Optimised Website

SEO isn’t just about Google Maps—it also involves optimising your website and content for local searches.

What Fremantle Bikes Did Right:

  • Created Local Content: They published blog posts like "Rottnest Island Adventure" and "Swan River Bike Loop", targeting location-based keywords.

  • Optimised Service Pages: Their website included detailed pages for bike repairs, bike sales, and accessories, making it easy for Google to understand their services.

  • Added Location-Based Keywords: Their homepage and service pages included search-friendly phrases like:

    • "Top-rated bike hire in Fremantle"

    • "Affordable bike hire near Fremantle"

    • "Bike hire Perth"

By aligning website content with local search intent, Fremantle Bikes drove more organic traffic, increasing both online and in-store sales.



Step 4: Building Local Citations & Backlinks

Google values businesses that are mentioned on other reputable websites. Fremantle Bikes built local citations and backlinks to boost credibility.

How They Did It:

  • Listed Their Business on Local Directories: They ensured NAP consistency across platforms like Yelp, Yellow Pages, and industry-specific sites.

  • Collaborated with Local Blogs & Websites: By getting featured in local cycling blogs and news websites, Fremantle Bikes gained high-authority backlinks, improving their rankings.

  • Partnered with Local Businesses: Cross-promoting with coffee shops and fitness stores helped them tap into new customer bases.

Local citations and backlinks helped Google recognise Fremantle Bikes as a trusted business, improving rankings and visibility.


The Results: $10,000+ Months in Just 3 Months

By implementing Google Maps SEO strategies, Fremantle Bikes achieved:


Higher visibility in local searches for key terms.

More customer inquiries and in-store visits.

Back-to-back $10,000+ months within their first three months.


These results show that local SEO directly translates into sales when done correctly.


How Your Business Can Achieve Similar Success

If you’re a local business looking to improve your Google Maps rankings and turn SEO into revenue, here’s what you need to do:

1️⃣ Claim & Optimise Your Google Business Profile.

2️⃣ Encourage Customer Reviews.

3️⃣ Create SEO-Optimised Local Content.

4️⃣ Build Local Citations & Backlinks.

5️⃣ Use Location-Based Keywords in Your Website & Content.


🚀 Want to achieve the same success as Fremantle Bikes? Let Atlas MKT help you develop a winning local SEO strategy that drives real sales.

📞 Contact us today to get started!


Conclusion

Local SEO is one of the most powerful tools for driving sales, and Fremantle Bikes is proof of how Google Maps optimisation can skyrocket business growth. By leveraging SEO best practices, customer reviews, and local content, they turned their online presence into real revenue.

If you want your business to achieve the same results, start optimising for Google Maps today—or let Atlas MKT do the heavy lifting for you.

💡 The future of local business growth is digital. Will you take advantage of it?

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