Meta have recently launched a 'Holiday Performance Playbook', over the next few days, I will be releasing a blog every working day, showcasing exactly what you need to do on Meta platforms over the next 2-3 months. Follow these 4 steps to create your strongest holiday ad campaigns across Meta technologies - from the early prep phase to peak performance.
Define your sales goals and set up your foundations
Step 2: Experiment
Know which tactics work best for your audiences by testing different strategies
Step 3: Push
Activate your winning strategies using Al-enhanced tools to reach your goals.
Step 4: Sustain
Maximise cost efficiency while purchase intent remains high into het new year.
Step 2: Experiment
Know which strategies will drive the most holiday sales for your business by testing tactics and ad creative.
Measure your results to make data-driven decisions
A/B testing is a great way to identify what levers to pull to amplify your performance - from your ad creative to targeting. Use the A/B test tool with these helpful tips to run a successful test:
30%
Lower cost per result delivered with winning ads in an A/B test
Your measurement strategy can answer questions like:
Which advertising tactics deliver the strongest ROI?
How effective are the latest Al-enhanced tools for my business?
What kind of ad creative drives the most sales?
Drive Sales with Advantage + Shopping Campaigns
This automated campaign setup is designed to be the most efficient way to drive online sales by optimizing your campaign levers in real time, including:
Looking To Set Up Your Own Advantage+ Campaign?
Simply schedule a call here with Thomas, the owner of Atlas MKT. He will take you through every step you need to set up your very own Advantage+ Holiday campaign!
Test Advantage to Elevate Your Performance With AI
BONUS: Your Creative Reels Inspiration This Holiday Season
Continue trying different content ideas for your Reels ads to find out what inspires your holiday shoppers to buy. Then use those insights to build out your Reels ahead of high-volume sales days.
The Photo Dump
Turn a collection of images/videos into a mini story with some music and text.
"Our new products for holiday": Round up new releases or seasonal favorites to build excitement.
"Here are our top gift ideas for 2024": Showcase a variety of images and videos of product details, the product being used, etc.
The Listicle
Use an editorial approach to storytelling with text stickers to break down a video into bite size chunks
"5 gifts you can check off your list:" Showcase gift ideas for everyone on the holiday shopping list - from grandparents to teachers.
"3 reasons [your product) is the best gift ever": Create a fun sizzle reel of the top reasons customers will love your product.
The Behind The Scenes
Show your audience a peak behind the curtain
"How we make [your product]": Highlighting the craftsmanship and care that goes into every product is a great way to build a loyal customer base.
"How we source our materials": Root your brand in transparency and authenticity by sharing sustainability information your customers care about.
The Q&A
Answer commonly asked customer questions about your online or retail store
"The #1 question our customers ask us": This is a great way to answer the most commonly asked question.
Let a customer interview you/an employee: An interview format can create a real-time sense of authenticity and showcase your brand's personality.
The Tutorial
Give back to your audience by providing them with knowledge, or making something complex feel accessible
Show real customers using your product: Featuring real customers who genuinely love your product helps build credibility and relatability.
Give a step-by-step demonstration: Show customers how to use your product in a specific context, such as during the holiday season.
Conclusion
And that's all for today folks! As mentioned previously, if that has spiked your interest, simply schedule a call here with Thomas, the owner of Atlas MKT. He will take you through every step you need to set up your very own Advantage+ Holiday campaign!
Happy advertising ;)
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