Meta have recently launched a 'Holiday Performance Playbook', over the next few days, I will be releasing a blog every working day, showcasing exactly what you need to do on Meta platforms over the next 2-3 months. Follow these 4 steps to create your strongest holiday ad campaigns across Meta technologies - from the early prep phase to peak performance.
Define your sales goals and set up your foundations
Know which tactics work best for your audiences by testing different strategies
Step 3: Push
Activate your winning strategies using Al-enhanced tools to reach your goals.
Step 4: Sustain
Maximise cost efficiency while purchase intent remains high into het new year.
Step 3: Push
Now is the time to reach your peak season holiday goals. Use these best practices to maximise performance with your winning strategies.
Performance Best Practices To Drive Better ROAS
Avoid Big Changes To Stay Out Of The Learning Phase
Don't make significant edits to your live campaigns during important sales periods (like Black Friday and Cyber Monday) to avoid sending your campaigns back into the learning phase. Performance is more stable and cost per results usually better after your campaigns exit the learning phase, which is especially important at this point.
Don't 'Set & Forget' Your Ads
Create a weekly customised report to make sure your campaigns are performing well and driving sales. Look for possible minor performance improvements (like turning off low-performing ads) for stronger short-term results —and do look at trends over time for future planning. If you are looking for Meta Ads management, click the link here to learn how we can help you!
Run Creative That Sells
Make sure to review which creative strategies were most effective in Step 2: Experiment, and keep focusing on those top-performing strategies! Incorporate shipping cutoff dates into your ad messaging (such as, "Two days left for free shipping!") for added urgency.
Keep Your Campaign Structure Simple
Maintain a simplified campaign setup for optimal performance and better cost efficiency by grouping ad sets that target similar audiences with similar objectives.
Keep Leveraging Advantage For Stronger Results
Whether you automate all or parts of your campaigns, learn how to deliver stronger ROAS — with significantly less time and effort!
Looking To Set Up Your Own Meta Holidays Campaign?
Simply schedule a call here with Thomas, the owner of Atlas MKT. He will take you through every step you need to set up your very own Advantage+ Holiday campaign!
3.3x
Return on Ad Spend.
Advertisers using Meta Advantage had a 20% increase in Q4 conversions year-over-year and a 3.3x return on ad spend
Conclusion
And that's all for today folks! As mentioned previously, if that has spiked your interest, simply schedule a call here with Thomas, the owner of Atlas MKT. He will take you through every step you need to set up your very own Advantage+ Holiday campaign!
Happy advertising ;)
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