What Makes a Great Social Media Audit? A Complete Guide for Brands

You’re posting regularly. You’ve even dabbled in ads. But something still isn’t quite clicking. Engagement is low. Traffic is inconsistent. Conversions are rare. Sound familiar?

That’s where a strategic social media audit comes in. At Atlas MKT, we don’t treat audits like a checklist. We treat them like diagnostics, finding what’s working, what’s holding you back, and what you need to do next to scale.

In this guide, we’ll walk you through exactly what makes a great social media audit, what you should be looking for, and how to turn those insights into measurable action. If you’d rather let us do the heavy lifting, you can always book a call with our team to get started.

Step One: Audit Your Profile Foundations

The first step of a great audit is reviewing your profiles from a user’s perspective. Are your bios clear, compelling, and aligned with your brand voice? Is your profile image crisp and recognisable? Does your link-in-bio send users to a page that actually converts?

These may seem like small details, but together they form the first impression for every new follower or customer. At Atlas MKT, we make sure the foundations are set before we even touch content strategy,

because performance starts with perception.

Step Two: Assess Content Quality and Consistency

Next, it’s time to evaluate your content, not just for how it looks, but for how it performs. We assess visual cohesion, caption clarity, posting frequency, and how well your content matches your target audience’s expectations.

Are you delivering value? Do your posts support your brand message and lead your audience closer to a buying decision? Are you showing up consistently across platforms, or just showing up when it’s convenient?

Our team often uses these insights to inform future content plans, which you can see in action over on our portfolio.

Step Three: Dig Into Engagement and Reach Metrics

Now comes the data. This is where a good audit becomes a great one.

We look beyond surface-level likes and comments. Instead, we assess save rates, click-throughs, reach trends, and how much of your audience is actually seeing (and interacting with) your content.

This information helps us determine which formats, hooks, and offers are resonating, and which need to be reworked. If your posts aren’t generating momentum, your strategy needs to adapt.

Need help making sense of the metrics? You’ll find more deep dives on this in our blog.

Step Four: Review Funnel Integration

A social media audit is useless if it doesn’t lead somewhere. That’s why we always assess how well your social efforts connect to the rest of your marketing ecosystem, your website, email flows, lead magnets, and retargeting efforts.

Are people clicking through to your website? Is your audience being nurtured after they engage? Are you using social proof and storytelling to build trust?

This stage of the audit often uncovers missed revenue opportunities, the kind that can be fixed with small changes to links, CTAs, or campaign structure. For us, social isn’t just content. It’s conversion strategy.

Step Five: Actionable Recommendations and Next Steps

A great audit should never leave you wondering what to do next. At Atlas MKT, we deliver clear, prioritised recommendations after every audit, from what to change immediately, to what to test next month, to what to build for Q4.

We don’t just give you a scorecard. We give you a strategy.

If you're ready to stop guessing and start growing, check out our portfolio or go ahead and book a call. Our team is ready to turn your audit into action.

Final Thoughts: Your Social Channels Deserve a Second Look

Whether you’re a product-based business trying to increase conversions or a service brand looking to build authority, a social media audit can unlock your next wave of growth.

At Atlas MKT, we combine creativity with data to deliver strategies that actually work, and it all starts with a clear-eyed look at where you are now.

📞 Book a strategy session📚 Explore more topics on our blog🎯 See what results look like in our portfolio

Let’s transform your social presence from decent… to undeniable.